De Plesman is based in a historic monument, and is currently transformed into a brand-new lifestyle hospitality concept. All the (wonderful - if we can say so) basics are there: an astonishing monumental building, a restaurant, a bar, a gym and meeting rooms. But De Plesman is not your regular hotel, we do things differently around here.
So.. What is different you ask? We are bold. We are looking for someone who wants to evolve hospitality together with us. We believe our team members are at the heart of our hotel and make it such a special place. We can’t do this alone though, and hence we are looking for you to lead the marketing strategy and brand presence of De Plesman.
Do you recognize yourself?
You don’t consider yourself precious cargo: we leave our pride at the door and are the first ones to raise their hand in order to help each other to get things done. We are a team, every day of the week.
You are a hundred per cent yourself. You’re fun and kind. You take your job seriously, but yourself not too much. You believe sharing a few laughs goes a long way.
You are not afraid to make bold choices in order to ensure guests have truly amazing experiences. Making the right decision on the spot comes naturally to you.
You want to be part of a team that works hard, supports each other and has fun along the way.
What will you be doing?
As a Brand & Marketing Manager, you’ll boldly take charge of the marketing strategy for our brand, where fun and sophistication come together to create a standout experience.
Your curiosity and creativity will shine as you set trends, develop bold campaigns, and craft engaging content, all while promoting our brand to external guests and businesses.
You will ensure kind, personalized brand interactions by evaluating engagement, focusing on improvement areas, and inspiring your team to boldly exceed expectations.
With a fun yet professional approach, you’ll take responsibility for developing and executing innovative marketing initiatives, setting ambitious goals that align with our sophisticated standards.
You will curiously explore and optimize strategies to boost visibility and revenue while managing budgets effectively with a bold and results-driven approach. You won’t do this alone — you will do this together with the leadership team.
You take care of brand positioning and performance, finding the right balance between profitability and delivering the highest quality brand experience.
Small print:
You bring at least 2 years of experience in a similar marketing role. Experience in a 4- or 5-star hotel environment is a strong plus.
A strong foundation in digital marketing—covering SEO, SEA, social media, and email campaigns—enables you to develop effective strategies.
New projects energize you, and you're skilled at planning, organizing, and managing multiple campaigns simultaneously.
Tools like Google Analytics, Meta Business Suite, Canva, or InDesign are already part of your marketing toolkit.
You are fluent in both Dutch and English, with excellent communication skills.
Ideally, you are based in or near The Hague
What’s in it for you?
A one-year contract with the intention to extend if we’re both satisfied with our collaboration.
A laptop to ensure that you are able to do your job excellently.
Regular team activities; from biking around Den Haag to Thursday team drinks. And maybe you will also have great ideas for our next team outing?
Development opportunities
Discounts on hotels stays and F&B
Our story
By connecting the world we gain insight into diverse cultures, fostering greater mutual understanding.
The vision of Albert Plesman, the founding father of KLM and former 'resident' of De Plesman, lives on as his inspiring legacy continues. As De Plesman embarks on its next chapter, it will continue to maintain the tradition of uniting people from across the globe.
With De Plesman a historic monument is transformed into a brand-new lifestyle hospitality concept. With over 100 rooms, a gym, restaurant, bar & lounge and meeting rooms, there's never a dull moment as we gear up for our opening early 2025. Currently we are operating De Plesman Residences, stunning equipped serviced apartments, for guests looking to stay between 1 to 6 months.