Vacature omschrijving
A day in your life with us
As a person you are passionate about people, business, IKEA's purpose and continuously driving better performance. You are energized by increasing customer value, driving business growth and contributing to overall success and results through people as well as motivated by leading and developing people. For this role we believe Formal qualifications in Marketing or equivalent Minimum 5 years of experience in Digital Marketing, content creation and copy writing or similar Experience in driving output within set scope and following up results. Stakeholder management -Need smooth working skills for aligning with multiple functions for contents creation -Strong collaboration with our web agency partner Always on; planning and keeping timelines - multiple communication is produced and posted every day of the week Life at home interest and knowledge - in India this role works with all LaH activities and playing an important part in that workgroup • Broad knowledge of the Marketing creative and production process • Broad knowledge of Life at Home and Home Furnishing • Deep knowledge concerning the relation between content writing and SEO (Search Engine Optimization) • Deep knowledge of dynamic content creation • Broad knowledge of CRM and 1 to 1 content • Deep knowledge of graphic copy writing • Broad knowledge of marketing technology and marketing communication in retail • Broad knowledge of IKEA concept, brand objectives, values and vision • Ability to understand the role of Commercial as an integrated part of the IKEA business • Strong creative writing and editing skills • Strong digital content creation skills • Strong interpersonal skills with the ability to build trustful relationships • Ability to deliver within scope of tasks and perform with quality and speed • Ability to follow up on work done and capture learnings to improve • Passionate about written communication and conveying information to consumers while upholding the IKEA culture and values • Motivated by increasing customer value, and thinking customer first • Energized by contributing to overall success and results through collaboration • Passionate about understanding the behaviours of the many people, the local Life at Home and current Home Furnishing trendsYour responsibilities
To execute high quality and relevant content for the owned digital channels, in order to improve search engine relevance, strengthen the IKEA brand as well as increase online visits, engagement and conversions.• Act as a member of the Marketing team and proactively contribute to marketing plan/output in order to deliver to the common objectives and goals
• Manage the process of creating Marketing content for digital channels (including web, email, app and social), ensuring that communication meets the brief and is consistent with tone of voice and brand identity
• Support copy-writing and editorial needs for Marketing to deliver Marketing Communication plan
• Collaborate with the customer engagement team to develop local content solutions for the common CRM customer offerings
• Responsible to review content assets, create pages and publish in owned digital channels
• Measure performance of content (with performance leader) to optimise and improve KPIs
• Actively cooperate with all key stakeholders within commercial and beyond to secure integration, common focus and maximize impact
• Contribute to the integrated multichannel executions/output of the marketing team in order to contribute to the business goals
• Be an active player in driving an open and sharing climate, be a role model of the IKEA values, and contribute to the transformation of IKEA
• Support all initiatives within and outside commercial included in the agreed communication plan (e.g. Promote home solar)
Together as a team
We deliver sustainable, extraordinary growth by creating a new, unique, inspiring and convenient meeting with the customers. We deliver a multi-channel experience that adds value to the many people and inspires a home furnishing movement.