Amsterdam | Full-time
Urban Gym Group is an industry pioneer within the European wellness and fitness community, with over 40 clubs and studios in major cities across the Netherlands. You might know us from brands such as Trainmore, ClubSportive, Renessence, and BTY CLB.
We're looking for a talented Dutch speaking Email Marketing Specialist to take our email communications to the next level. In this medior role, you'll take ownership of impactful campaigns that resonate with our audience. You'll play a key role in crafting personalised, data-driven strategies that not only engage but convert, while driving continuous improvement through performance analysis and innovation.
Key Responsibilities
- Develop, execute, and optimise high-impact email campaigns.
- Develop compelling content (subject lines, body copy, CTAs) that drives action.
- Strategically segment and manage email lists for targeted outreach.
- Monitor and analyse key performance metrics (open rates, clicks, conversions).
- Lead A/B testing initiatives to refine email performance.
- Collaborate with design and content teams to create on-brand communications.
- Manage and improve email templates and workflows.
- Build and optimise automated email funnels for customer journeys.
- Stay ahead of email marketing trends and innovations to elevate our strategy.
You
- Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience).
- 2 years of hands-on experience in digital marketing, with a focus on email marketing and CRM.
- Dutch native speaker written and verbaly.
- Proficiency with email marketing platforms and tools.
- Strong understanding of A/B testing, segmentation, and automation strategies.
- Basic knowledge of HTML/CSS for email design is a strong advantage.
- Analytical mindset with the ability to interpret data and derive actionable insights.
- Proactive, detail-oriented, and comfortable working in a fast-paced, collaborative environment.
We Offer
- A challenging and rewarding position in a dynamic and fast-growing company.
- Competitive salary and excellent benefits.
- Free access to all our premium clubs and studios for you and a +1.
- Opportunities for professional development through our in-house and external academy.
- Free and unlimited access to professional coaching sessions, mindfulness sessions, webinars, and masterclasses with coaches and psychologists.
- One paid day per year to volunteer for a charity of your choice.
- A stunning head office located just 10 minutes' walk from Amsterdam Central Station.
*A personality assessment may be part of the recruitment process.