Who you are
As a person you are passionate about people, business, IKEA's purpose and continuously driving better performance and growth. Further, you are passionate about understanding shopping behaviours of the many people, the local Life at Home and current Home Furnishing trends as well as about creating an inspirational and emotional retail experience.For this role we believe you have minimum 10 years of experience in Visual Merchandising, Store design or similar and delivering results as well as minimum 5 years of experience in leading and influencing co-workers. In addition, you have experience from retail, preferably home furnishing sector as well as experience in planning, driving output and measuring performance (business).
You have broad knowledge of IKEA concept, brand objectives, values and vision as well as of IKEA tools, processes and cycles as well as of Group strategies, priorities and business planning process as well as of operational plans and goals including follow up on KPIs. Further, you have broad knowledge of the IKEA multichannel reality and online customer behaviours as well as of customers' living situations and their needs and frustrations in their everyday life at home. You also possess broad knowledge of trends that influence home furnishing, retail design and communication to gain insight to a more appealing product presentation for customers as well as of how to steer the customer to right product or service for their needs. You also have broad knowledge of the methods for presenting the range and service range using store media, display techniques and store layout as commercial tools as well as deep knowledge of the Customer Decision Journey on and off line and new buying behaviour in omni channel. Finally, you have good knowledge of change management methods/tools and stakeholder management.
You have ability to understand the complexity of IKEA business and the role of Commercial as an integrated part of the business. You have good leadership capabilities including ability to lead peers and stakeholders while communicating in an inspirational way with IKEA tone of voice combined with a strong ability to communicate and share creative ideas, concepts and solutions. In addition, you have creative and conceptual thinking skills, a holistic view and eye for details as well as strong ability to create shop design solutions. Linked to this, you have ability to take a holistic view of a national organisation and identify business opportunities accordingly as well as ability to follow up and measure performance of output and capture learnings to improve planning and performance moving forward.
What you'll be doing day to day
In the role as Country Shop Design Manager, you are responsible for leading the Shop Design Team, coach Shop Design co-workers to innovate inspiring and relevant range presentation in retail spaces, making the customer journey an experience and thereby contributing to positioning IKEA. You are also responsible for leading the building and utilising the knowledge of consumer buying behaviour in local market to meet new and future consumer demands.You will:
• Lead the Shop Design team through planning, coaching and coordinating shop design activities in order to deliver to the common objectives and goals
• Lead and inspire the Shop Design co-workers and develop experiential shop design and range presentation to strengthen the uniqueness of the IKEA identity in the stores
• Encourage peers and Shop Design co-workers to improve their knowledge of customer buying behaviour, gather insights from market intelligence and translate this knowledge into creative, aesthetic and commercial solutions that exceed customer expectations
• Actively support in developing the country business plan and contribute to delivering the department action plan and ensure that all layout and range presentation initiatives are focused on growing the IKEA business and supporting sustained long-term profitability
• Act quickly to exploit commercial opportunities and understand the impact of actions on the financial results
• Be responsible for developing shop design solutions for market specific needs and opportunities in line with local commercial priorities and common guidelines
• Coach shop design co-workers in stores through matrix relationship
• Actively cooperate with all key stakeholders within commercial and beyond to secure integration, common focus and to maximize impact (for example Digital, CFF (Customer Fulfilment), Communications, Sustainability, BNOF (Business Navigation Operations & Finance), People & Culture)
• Be an active player in driving an open and sharing climate, be a role model of the IKEA values, and to contribute to the transformation of IKEA
• Be a country super user of planning tool and actively contribute to improving the tool in the super user network
Our team within IKEA
Where others see home furnishing products, we see smart solutions to create a better everyday life. With a great deal of passion, imagination and brainstorming we turn colours, textiles and furniture into inspiring environments that excite, engage and convince IKEA visitors that they can do it too!