Sr. Digital content strategist and content manager

The content team is part of the Center of Expertise UX & Content within the Tribe Digital Delivery at ING Wholesale Banking. The Tribe Digital Delivery has a clear objective: "To be the best European wholesale bank powered by our global network." You will help achieve this goal by creating and executing the content strategy for the public website INGWB.com.

The channels owned by the Tribe include the INGWB.com website, an internet banking portal (InsideBusiness Portal), and a mobile app (InsideBusiness App). Our customers, spread across more than 35 countries, use these channels for daily banking, services, and content consumption.

Your role as INGWB.com's digital content strategist and content manager involves shaping content strategies that align with our business goals and most importantly to resonate with our target audience of leaders within large corporate companies. You will optimise the content to meet our strategy and communication objectives in terms of planning and evaluation,  relevance, quality, consistency, SEO, and SEA. You will use your collaboration and influencing skills to work with stakeholders from Global Wholesale Banking Communication, Global Marketing Communications, ING Research, ING.com, subject matter experts, and Wholesale Banking Senior Management to create high-quality content, such as company information, product and advisory content, campaigns, thought leadership articles, client case studies, market reports, and service content.

The role entails embracing the ING Agile way of working as a member of the Content Expertise Team, of which you will be a senior member.

Your key responsibilities:
Content strategy
You will create and implement content strategies that are consistent with our objectives and resonate with our target audience of leaders within large corporate companies around the globe. Your primary goal will be to consistently deliver high-performing and high-quality  content on INGWB.com, including a planning calendar and evaluation. You should be able to translate data into insights for continual improvement and have the ability to work with a wide range of stakeholders in our own domain and across many functions in the bank. You'll collaborate closely with the Communication and MarComm teams, product managers, and external agencies to ensure consistency.

Channel management, performance analytics, and content trends

You will analyse existing content and implement improvements to increase effectiveness, relevance, consistency, discoverability, and lifecycle management. This includes reusing content across many mediums. You will use the content management system "Bloomreach" to manage content on ingwb.com and relevant themes on the internet banking portal.

Your content initiatives and enhancements are data-driven. You will keep up with current and future developments in digital content, incorporating trends into your daily work and having the initiative to suggest new solutions. In addition, you will develop content and search dashboards and data to help content owners enhance their content. 

Content expert and advisory role

As a content expert, you will have a view on how we should reach our audience. You'll be able to assist and advise various content owners in the Wholesale Bank with their content creation and to improve the quality. Additionally, you will increase the knowledge level of digital content across the organisation by providing training, sharing knowledge, and creating guidelines.

We seek for someone with

• Minimum Bachelor level (HBO+)
• Minimum of 7-10 years of experience in digital content strategy and creation, preferably in the financial services or banking sector.
• Proven experience as a content strategist and manager in digital content, with expertise in storytelling and strategy, findability, conversion, structuring and inclusivity.
• Analytical with the ability to translate data into insights to benchmark and assess effectiveness of content and bring about continual improvement.
• Strong leadership skills with the ability to manage and mentor colleagues to optimise their content for maximum effectiveness.
• Good communicator with a high degree of initiative, creativity, and strategic thinking.
•  Experience with one or more content management systems, ideally Bloomreach, is highly valued. Enthusiastic about keeping up with trends in content technology.
• Demonstrates near-native English skills (verbal and written).
• Exhibits a natural ability to take on challenges and a desire to assist others in achieving success.
• Ability to work effectively in a fast-paced and complex environment, managing multiple projects simultaneously

Rewards & benefits  

We want to make sure that it's possible for you to strike the right balance between your career and your private life. You can find out more about our employment conditions here.  

The benefits of working with us at ING include: 

• A salary tailored to your qualities and experience
• 36 or 40 hour workweek
• Individual leave: 24+2 individual holiday days based on 36 hr workweek
• Diversity leave: 3 days per year (1,5 paid, 1,5 unpaid)
• CSR days: up to 2 days per year to actively engage in society by volunteering
• 13th month salary
• 8% Holiday payment
• Individual Savings Contribution (BIS), 3.5% of your gross annual salary
• Mobility card
• Attractive pension scheme
• Hybrid working to blend home working for focus and office working for collaboration and co-creation

Questions?

Contact the recruiter attached to the advertisement for more information. Want to apply directly? Please upload your CV and motivation letter by clicking the "Apply" button.

Please note, multiple interview steps involving various business stakeholders will be part of the selection process.

About us 

With 60,000 employees and operations in approximately 40 countries, there is no shortage of opportunities for people with initiative who want to help people take a step ahead in life and in business. Do you want to work at the cutting edge of what's possible and at the same time ensure you work with integrity and hold the customer's interests at heart? Do you want to be surrounded by progressive, inspiring, diverse and supportive colleagues? Then there is no better place to invest your talents than at ING. Join us and apply today!