Social media commerce leader

Who you are

Are you ready to lead the charge in shaping IKEA's presence in the dynamic world of social commerce and third-party retail platforms? If you have a passion for online retail and a deep understanding of omnichannel strategies, this could be your opportunity to make a meaningful impact.

We're looking for a strategic, forward-thinking leader with a proven track record of success in the digital landscape. Your collaborative mindset, ability to inspire innovation and talent for forging strong connections will help drive IKEA's growth across social commerce and third-party platforms.

The skills and background we are looking for:

• Minimum 5 years in digital retail and/or Marketing, with expertise in social media or 3rd party commerce platforms.
• Strong leadership skills, especially in leading cross-functional and indirect teams across large organisations.
• Demonstrated experience in developing digital channels with a focus on third-party platforms.
• Skilled in project management within agile environments, particularly in managing large-scale, customer-facing initiatives that align with business goals.
• Proficiency in data-driven decision-making, including optimising performance metrics across digital platforms.
• Knowledgeable about AI, e-commerce trends, and personalisation technologies.
• Broad understanding of online retail trends and a commitment to embodying IKEA's values and ways of working.(Please refer to our website where you can read about our values - https://www.ikea.com/gb/en/this-is-ikea/about-us/the-ikea-vision-and-values-pub9aa779d0/)

Your responsibilities

As the Social Media Commerce Leader focused on social commerce and 3rd party platforms, you will:

• Shape the strategic direction for IKEA's presence on social commerce platforms, defining interaction points within an omnichannel context to create a consistent, seamless experience across digital and in-store channels and ensure alignment with overall business objectives.
• Lead the decision-making and rollout of key pilots, tests, and initiatives across the value chain, ensuring alignment with IKEA's overarching goals while adapting to each platform's unique opportunities.
• Own the business performance for social commerce and 3rd party platforms, collaborating with retail teams to set and track KPIs that support business growth and elevate customer satisfaction.
• Prioritise platform features that resonate with IKEA's brand while driving engagement and conversion, and guide countries on timing and relevance for local implementations.
• Leverage data analytics to inform and adjust strategy, refining engagement and conversion approaches based on insights to maximize impact on social commerce channels.
• Stay Abreast of Industry Trends: Keep up-to-date with the latest developments in social commerce and digital marketing to inform strategy and maintain a competitive edge.

This is a permanent role based in Malmö, Sweden. You will be reporting to the Head of Digital Customer Meeting Points Development.

Together as a team

Define and drive the purpose of each digital channel-web, app, and social commerce-to create a seamless omnichannel experience. Set clear KPIs and prioritise development based on business needs to elevate the customer journey and boost conversion.

Shape and implement site merchandising strategies that align with customer needs and commercial goals, leveraging our 80 years of in-store expertise. Analyse, optimise, and support digital platforms across countries, ensuring consistency, sharing best practices, and enhancing performance globally.

Questions and support? Let's connect!

We will make sure to allocate a lot of time for questions about the role during the interview part of the process. In case you have any questions about the recruitment process, please contact the Recruiter Juliana Picon via email at juliana.picon@ingka.com

Please note that due to GDPR reasons, we do not accept applications by email, and we want you to send us your application (CV and cover letter) in English. We look forward to receiving your application and will review candidates continuously, so please submit your application as soon as possible but no later than the 14th of January 2024. We kindly like to ask you to expect some delays in response to your application, due to the Christmas and New Year Holidays.

We will be interviewing continuously and are looking forward to hearing from you!

Studies show that members of underrepresented communities do not apply for jobs unless they are 100% "qualified". If this is part of the reason you hesitate to apply, we would like to consider and give it a chance. Maybe your profile fits our needs much better than you think. We look forward to receiving your application. [From: "Why Women Don't Apply for Jobs Unless They're 100% Qualified" by Tara Sophia Mohr, August 2014]