- This is a standalone position and you will be reporting to the Global Marketing Director (Export Division)
- Partner with Sales Managers to achieve the annual business targets across the European region.
- Develop and implement a comprehensive brand marketing strategy tailored to EU markets, in alignment with the central/global marketing function.
- Analyze market trends, consumer behavior, and competitive activity to identify growth opportunities and translate insights into actionable plans.
- Define the optimal product portfolio by country using market intelligence; create launch plans to address gaps and support commercialization with strong sales materials and visual assets.
- Map and evaluate customer journeys; design targeted lead-generation initiatives that support Sales Managers and improve conversion.
- Develop and manage digital marketing channels, including social media, website management, e-commerce initiatives, and SEO programs in priority markets.
- Build a regional content strategy and oversee the creation of a scalable content library for advertising, promotions, and trade activation.
- Create localized communication plans aimed at end consumers and shoppers within key retail environments.
- Own and manage the regional marketing budget, ensuring efficient allocation of resources to maximize ROI and meet business objectives.
- Monitor, measure, and report on campaign and promotion performance against defined KPIs, providing data-driven recommendations for optimization.
- Collaborate cross-functionally with trade marketing, Sales, global marketing, product development, and supply chain to ensure alignment with broader strategic goals.
- Support Sales Managers in preparing presentations and materials for both existing and prospective clients.
- Contribute to the planning and execution of trade shows, exhibitions, and industry events; recommend participation opportunities and sponsorships aligned with growth priorities.
- Initiate and manage collaborations with influencers, chefs, and relevant organizations to strengthen brand presence within the culinary sector.
- Stay informed on industry developments, market dynamics, and regulatory requirements to ensure compliance and maintain competitive positioning.
- Lead and develop the regional marketing team.
- Minimum 6 years of experience in brand or marketing management roles (incl. Min. 3-5 years of experience in the FMCG industry)
- Fluent in English; additional European languages are a plus.
- University degree in Marketing, International Business, or a related field.
- Strong experience working across European markets.
- Proven track record in new product development and launch execution.
- Experience managing complex, multi-market product portfolios.
- Background in the food and beverage sector is advantageous.
- Advanced digital marketing expertise, including performance-driven campaigns.
- Demonstrated team leadership and people management experience.
- Evidence of continuous professional development in modern marketing practices is an advantage.
- A competitive gross monthly salary ranging from €70.000 to €80.000 (annual gross salary - based on full time), depending on your experience and skill set.
- A full-time role (40 hours per week) within a professional, international team.
- An initial 7-month contract directly with the company, with the intention to build a long-term collaboration.
- Valuable international exposure in a fast-growing organization.
- Ongoing professional development and training opportunities.
- A dynamic and multicultural working environment.
- The opportunity to actively shape and expand the European marketing strategy.
- An attractive pension scheme and 8% holiday allowance.
- Travel expense reimbursement.
- Regular company events, team lunches, and social activities.
Salarisomschrijving
€70000 - €80000 monthly