Senior Marketing Lead

Senior Marketing Lead

ENABLING YOU TO SHAPE A BETTER TOMORROW

Aufgaben

MHP Americas, Inc., a leader in business and technology consulting for the automotive and manufacturing industries, is seeking a dynamic

Sr. Marketing Lead

to help shape and execute our marketing strategy while actively supporting sales enablement efforts. This role requires a mix of strategic thinking and hands-on execution, ideal for someone with experience in start-ups or scale-ups and a passion for driving impactful marketing initiatives in a fast-paced environment.

As a Senior Marketing Lead, you will:

• Strategy Development

  :
  • Collaborate with leadership to define and refine MHP Americas’ marketing strategy, aligned with business goals.
  • Identify key market opportunities and develop tailored campaigns to build brand awareness and support sales growth.

• Sales Enablement

  :
  • Create and maintain high-quality sales enablement materials, including pitch decks, case studies, one-pagers, and proposals.
  • Partner with the sales team to understand client needs and ensure marketing content is relevant, engaging, and impactful.

• Marketing Execution

  :
  • Design and execute marketing campaigns across multiple channels, including email, social media, and events.
  • Develop and manage content calendars, ensuring timely delivery of materials.
  • Support event planning and execution, including trade shows, client workshops, and webinars, from concept to follow-up.
  • Coordinate logistics and promotional efforts for virtual and in-person events, ensuring seamless orchestration.

• Strategic Partner Co-Marketing

  :
  • Develop and execute co-marketing initiatives with strategic partners, including SAP, Siemens, and others.
  • Collaborate with partner marketing teams to align on joint messaging, campaigns, and events.
  • Leverage partner resources and programs to enhance the visibility of MHP offerings within the ecosystem.

• Agency Coordination

  (Preferred):
  • Work with external agencies to develop and implement creative campaigns, content, and other marketing initiatives.
  • Act as the primary liaison between MHP and agencies, ensuring clear communication, alignment on deliverables, and timely execution.
  • Evaluate agency performance and provide feedback to optimize outcomes.

• Brand Building

  :
  • Ensure consistency in messaging and visual identity across all materials and platforms.
  • Develop content that highlights MHP Americas’ expertise in technology consulting, with a focus on SAP and automotive/manufacturing industries.

• Event and Webinar Support

  :
  • Plan, promote, and execute events and webinars in collaboration with the sales and leadership teams.
  • Manage event timelines, vendor coordination, attendee communications, and post-event reporting.
  • Develop marketing collateral, such as invitations, agendas, and follow-up materials tailored to specific events or webinars.

• Analytics & Reporting

  :
  • Monitor and analyze marketing campaign and event performance, providing actionable insights for improvement.
  • Track KPIs to measure the effectiveness of marketing efforts and align them with business objectives.

Anforderungen

Qualifications:

Education:

• Bachelors degree in Business or Marketing or other relevant field of study.
• Relevant experience may substitute for formal educational requirements.

Experience:

• 5+ years of marketing experience, preferably in a start-up, scale-up, or technology consulting company.
• Proven ability to develop and execute marketing strategies while managing day-to-day execution.
• Hands-on experience with sales enablement, event planning, and content creation tailored to B2B audiences.
• Experience in co-marketing with strategic partners like SAP, Siemens, or similar ecosystem players.
• Preferred:

  Experience working with and coordinating external agencies

  to deliver marketing campaigns and content.

Skills:

• Exceptional verbal and written communication skills, with the ability to craft compelling narratives.
• Strong design and presentation skills, with proficiency in PowerPoint, Canva, or similar tools.
• Proficiency in marketing platforms and tools, such as HubSpot, Salesforce, or similar CRM and email marketing tools.
• Experience in planning and orchestrating successful events and webinars.
• Analytical mindset with the ability to track and report on key marketing metrics.

Attributes:

• Self-starter with a “doer” mentality who can work independently and collaboratively.
• Creative thinker with a keen eye for detail and a passion for problem-solving.
• Comfortable working in a fast-paced, dynamic environment and balancing strategic and tactical responsibilities.
• Willingness to travel up to

  30%

  for events, client meetings, and other business needs.

Preferred Qualifications:

• Experience in the automotive, manufacturing, or SAP consulting ecosystem.
• Familiarity with scaling marketing efforts in a growing organization.

By the way, our recruiting team will review your application both in the context of the specified job, and also cross-departmentally. This way we can evaluate whether there is a suitable position for you anywhere at MHP.