Introduction to the role
As we continue to grow our business from strength to strength, we are currently looking for an Service Loyalty & Communications Manager
to join our team. We are seeking an individual who shares our enthusiasm and passion. In this role, you will oversee all aspects of After Sales across our diverse
markets, serving as the vital link between our authorized service dealers, Porsche Middle East & Africa, and our head office.
Job Responsibilities
Establish & manage new Business area in Aftersales with focus on Service Loyalty and Communications (incl. Warranty):
• Establish & manage a new business area in Aftersales , emphasizing on service loyalty, customer retention and profitability.
• Create loyalty programs and coordinate services and programs, liaising with Porsche AG.
• Implement strategic marketing for importer support
Overall responsibility for Warranty & Goodwill & Audits management (cost steering):
• Manage warranty and goodwill costs to reduce risk for German manufacturer, including audits.
• Oversee local Recall and Workshop Campaigns, ensuring legal compliance
• Lead warranty audits in the region, collaborating with auditors and aligning with Aftersales business areas.
Manage and Develop strategically further the Porsche Approved Warranty Program (PAW) & further loyalty offers in Aftersales:
• Strategically improve customer loyalty products and create comprehensive offers for relevant target groups
• Innovate loyalty tools and products for Aftersales, focusing on NEV customers and new service formats.
• Develop mobility program, including Roadside Assistance
AS Marketing Communication - Developing and implementing of marketing strategies, initiatives and projects for the PME region
• Boost Aftersales awareness with targeted marketing efforts.
• Collaborate and manage PME marketing agency and Porsche AG on projects.
• Support local Aftersales marketing in importer markets, plan and execute Aftersales events
Reporting and Analysis, Market Performance development
• Generate monthly reports, monitor KPIs, and set targets for importers/dealers.
• Partner with Regional Aftersales and Service Excellence teams to enhance operations
Leading People / Team and develop strategic, conceptual competencies:
• Lead, mentor, and guide team members, including performance reviews, target setting, and development plans.
Essential Criteria
• Bachelor/Master degree in automotive, business administration or other relevant field of study.
• >8 years of relevant experience in Automotive/Aftersales Retail Business Development and Operations..
• Technical background or knowledge preferred.
• Proficiency in MS Office required; experience with SAP, DMS, PIWIS, BI Tableau preferred.
• Previous PAG (OEM) experience desirable, along with demonstrated leadership, project management skills, and excellent communication abilities.
• Fluency in English required; German proficiency advantageous.